Company Slogans: How much of it is Intellectual Property?
Slogans are key elements in advertising campaigns as brand owners hope that the public will associate the slogan with their products or services and, therefore, to their brand. For this reason, the question of protection is of high importance. What is a trade mark? A slogan is a short phrase or a sentence that a […]
Can I trade mark a phrase that is similar to another brand?
When a trade mark (brand name, slogan or logo) has been registered, nobody else can use this trade mark, or one that is confusingly similar. If this happens, legal action may result. The Companies and Intellectual Property Commission (“CIPC”) administers the Register of Trade Marks, which is the record of all the trade marks that […]
How to register a trademark in 2017
If you have a business and wish to keep competitors from using, or misusing, your brand, then you should consider registering a trade mark for your company’s name and logo. A trade mark can only be protected and defended under the Trade Marks Act, 1993, if it is registered. However, unregistered trade marks may be […]